Master's Degree in Tourism Management and Planning (2015)
- New student profile and admission criteria
- Academic and professional goals
- Access to other study programmes and career opportunities
- Structure of the study programme
- Evaluation criteria and exams
- Study programme leadership
New student profile and admission criteria
The program is aimed at graduates, with or without experience, in Tourism, Geography, and other related disciplines (such as Economics, Business Administration, Computer engineering or environmental science). The Academic Committee could assess the incorporation of candidates from other related disciplines that did not require additional training.
The master is fully taught in English. For this reason, all candidates must be in command of the language skills equivalent to the B2 level in English.
- All applicants will be evaluated on the basis of the following criteria:
- Academic transcript (performance and average mark) in the undergraduate degree (60%)
- Medium-high level command of the English language (10%)
- Curriculum Vitae (20%)
- A mission statement with personal motivation and reasons for studying this master (10%)
For students with special needs or disabilities their admittance will be in accordance with the Organic Law 4/2007 of 12th April, on the inclusion of people with disabilities in universities. Positive action measures to ensure access of these students to the Master will be provided when they meet the conditions in the current regulations.
The Academic Committee of the master is the responsible for the student's admission.
Academic and professional goals
The objective of the Master in Tourism Management and Planning is to provide advanced knowledge in tourism with special attention being given to training in tourist business management, tourist destinations planning and nautical and cruise ship tourism. The academic objectives pursued are that students acquire the following specific competences:
| CE1 | Learn how to deal with techniques of data collection and analysis and their application in the tourism sector. |
|---|---|
| CE2 | Learn how to analyze the structure of tourist activities at all levels, taking into account the components of sustainable tourism development, diagnosing needs and opportunities as well as limitations and risks. |
| CE3 | Know how to design new products, detect new emerging tourist markets or segments and undertake tourism projects starting from the identification of new trends and scenarios, and the dynamics of tourism markets. |
| CE4 | Learn how to apply the techniques of financial management in tourism organizations. |
| CE5 | Know the fundamentals and principles of management of the main intangible assets in the tourism sector and apply them to the achievement of a sustainable competitive advantage. |
| CE6 | Ability to assume leadership and management responsibilities in public and private agencies involved in tourism. |
| CE7 | Learn methods and techniques for formulation, realization, presentation and defense of an academic work in the field of tourism management and planning. |
| CE8 | Learn how to implement the knowledge, methodologies and techniques acquired during the master for the organization of operational tasks and strategic decision-making process, in the professional practice in public and private organizations dedicated to tourism, with a high degree of responsibility, ethical commitment and integration capability in multidisciplinary teams |
| CE9 | Learn how to deal with and interpret different models and statistical and econometric techniques to manage and plan tourism destinations and organizations. |
| CE10 | Ability to develop environmental audits, and assess the impacts that the tourism sector actions have on the environment. |
| CE11 | Ability to develop integral business plans. |
| CE12 | Being able to strategically manage tourism organizations, including both external factors (threats and opportunities) and internal resources and capabilities of the tourism firm. |
| CE13 | Know the general legal framework of tourism activities (both in regards to aspects related to the territory planning, as to the management of tourism firms), to be able to plan and develop tourism activity. |
| CE14 | Learn the internal operational structure of the different management areas of tourism firm (operations, finance, sales and distribution, human resources, etc.) as well as their stakeholder management (interactions , conflicts, etc. ), to lead to a sustainable competitive advantage from its integration into the strategic management |
| CE15 | Learn the techniques that allow the development of tourism destinations and organizations in an international, complex and dynamic environment, to achieve a sustainable, integrative and innovative tourism management and promotion. |
| CE16 | Learn how to deal with the different information and communication technologies associated with geographical information systems for tourism analysis and planning. |
| CE17 | Learn the importance of the cultural, social and natural heritage for the development of strategic tourism plans that incorporate the awareness as a complement for differentiation and sustainability. |
| CE18 | Learn the economic models, fundamentals for strategic decision making, pricing methodologies, competition and regulation that affect the tourism sector, as well as the relevant economic analysis tools for decision-making and sustainable development, both in private companies and tourism organizations |
| CE19 | Command analytical and observational strategies developed from the usual methods of geographical research based on field trips, laboratory (scientific and computational), and concreteness in office work |
Access to other study programmes and career opportunities
The Master in Tourism Management and Planning offers the opportunity to acquire an extensive knowledge of tourist business management, tourist destinations planning and nautical and cruise ship tourism. The master is mainly focus to train professional skills. The main objective is to train professionals to fill middle and senior positions in the areas of tourism planning and management in public agencies, public-private partnerships, international organizations and companies. The master also allows students to obtain the necessary ECTS to be accepted into doctoral programs.
Structure of the study programme
The Master Programme includes 60 ECTS spread over courses with 3 ECTS:
| Type of ECTS | ECTS required | Offered only at the UIB | Offered only at the EUM-UPF | Offered at UIB and at the EUM-UPF | |
|---|---|---|---|---|---|
| Compulsory | 18 | 0 | 0 | 18 | |
| Specialisation | 15 | 15 | 15 | 15 | |
| Elective | 15 | 42 | 0 | 21 | |
| Final | Final Project | 6 | 0 | 0 | 6 |
| Professional Training Placement | 6 | 0 | 0 | 6 | |
Master Programme overview
The teaching guide of each subject can be found in the section "Subjects" of this master’s degree
Modules overview
1.Compulsory Module
The programme includes 6 compulsory courses. The student can choose to take these courses at the UIB or at the EUM-UPF. These modules must be taken in the first semester.
A brief description of each course is set out below.
2.Specialisation Modules
The Master Programme offers 15 different specialisation courses grouped into 3 different areas of specialisation. The student must choose 5 different courses. A special mention of the specialisation is made if a minimum of 4 modules are taken in the same area of specialisation. If this requirement is not fulfilled, no specialisation will be mentioned and the title will be a general one. A brief description of the courses offered in each area of the specialisation is set out below, as well as the university offering them. All these courses must be taken in the first semester.
2A.Specialisation Module: Tourism business management
This module will be offered at both the UIB and the EUM-UPF.
2B.Specialisation Module: Tourism destination planning
This module will only be offered at the UIB.
2C.Specialisation Module: Nautical tourism and cruises
This Module will only be offered at the EUM-UPF.
3.Elective Module
The Master Programme offers 21 different elective courses. The student must choose 5 courses from the 21 on offer. A brief description of the courses is set out below, as well as the university offering them. These courses must be taken in the second semester.
4.Final Module
Practical Placements
A work placement period in businesses or institutions under the supervision of a Master programme coordinator. Successful completion of the work experience carries 6 ECTS.
Final Master's Project
An academic work completed under the supervision of the professor assigned to the student. The Masters’ Theses carries 6 ECTS.
Evaluation criteria and exams
A continuous evaluation process will take place, as detailed in the academic guide of each subject. (Website section "Subjects")
Study programme leadership
Dra. Francina Maria Orfila Sintes
| Department | Economía de la Empresa, UIB |
|---|---|
| Telehone | (34) 971 17 1331 |
Dra. María Sard Bauzá
| Department | Economía Aplicada, UIB |
|---|---|
| Telephone | (34) 971 17 2785 |